Only three artists - Eminem, Ed Sheeran, and David Guetta - have racked up more than 2 billion streams on Spotify over their entire discography.Īll of this to say: A billion is a large number of streams in just 10 weeks.Īccording to Spotify, 60% of users who try Discover Weekly go on to stream five or more tracks. Justin Bieber's "What Do You Mean?" just set the single-song streaming record at 21 million streams in five days. For some context, Drake's If You're Reading This It's Too Late broke Spotify's album streaming record this February, racking up 17.3 million streams in three days. That's about 100 million streams per week on average. Ten weeks since its release, Discover Weekly - which takes individual Spotify users' listening histories and spits out a personalized playlist every Monday morning - has already reached 1 billion listens.
On Thursday morning, Spotify released listener numbers for its weekly, algorithmically generated playlists, and they're about as impressive as the social media chatter (and sometimes outrage) would have you believe.
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